The grand opening of Paul & Shark’s first Milanese showroom was held on 16th January. The Italian luxury sportswear brand timed the official opening of its new space at 3 Via Ciovassino in Brera to correspond with the beginning of Milano Moda Uomo. Guests got an opportunity to admire both the 1 000 square metres of display space and Paul & Shark’s Fall/Winter 15-16 clothing and accessory collections it spotlighted, with staging inspired by the maritime world.
A special 8-metre tall installation with waterfall LED lighting, exciting videos and photos from the brand’s new advertising campaign created an exhilarating atmosphere for the brand’s guests. In attendance were personalities from the Italian and international fashion and publishing worlds, as well as celebrities and social guests. The opening of Paul & Shark’s Milanese showroom during Milano Moda Uomo is part of the brand’s new strategy to strengthen its position in the luxury fashion segment as well as its commercial structure.