A capsule collection inspired by the colours and symbols of the sea, celebrating the refurbishment of our Florence store in Via degli Strozzi and the opening of five new boutiques in the most exclusive Italian coastal resorts. Forte dei Marmi, Capri, Porto Cervo, Taormina and Ischia.
Taking centre stage were five models dressed in the various polo shirts that make up the capsule collection. These polos drew their To mark the exclusive opening, which took place during the 86th Pitti Immagine series of fashion events, the Paul&Shark shop windows were brought to life with a display inspired by the symbols of each of the main locations. Inspiration from the maritime pine, for Forte dei Marmi, lemons for Capri, the myrtle plant for Porto Cervo, oranges for Taormina and, lastly, the bougainvillea for Ischia. The symbols came together in an unprecedented array, featuring the Paul&Shark logo reinterpreted in vibrant colours. The Via degli Strozzi store, refurbished with the brand's new retail concept, extends over two floors with two wide windows looking out onto the Tuscan capital's main shopping street.