FREEZETHEMOMENT EVENT

TO CELEBRATE THE PRESENTATION OF THE -40 COLLECTION AND THE START OF THE EXPEDITION TO THE LARGEST GLACIER IN EUROPE BY THE EXPLORER, ALEX BELLINI

16 January 2017 – Paul&Shark presents the new Autumn Winter 2017/18 collection and the special FREEZETHEMOMENT project in its showroom in Milan.

An extreme adventure that marks the profound changes that are taking place today: Paul&Shark presents the new collaboration with Alex Bellini, the Italian explorer who will set off to face a new solo challenge by climbing the biggest and most impenetrable glaciers in the world.

Alex s journey will be followed and recorded day by day by Paul&Shark on its social media channels (Instagram, Facebook, Twitter and Youtube) and on its dedicated website freezethemoment.it. The -40 capsule Collection (three technical jackets, a fleece and a pair of trousers designed to withstand arctic temperatures and the extreme conditions of the glacier) will dress Bellini during the expedition. The departure is set for 20 January from Jokulheimar in Iceland, and will continue on foot to Snaefelia, the last outpost west of the Vatnajökull glacier.

To recreate the atmosphere of Iceland s glacier, the guests had a chance to admire the collection nestled in display cases and totems that looked like glaciers, as well as being immersed in a charming atmosphere created by a soft haze of smoke and blue lights. The evening was enlivened by the internationally famous DJ, Mia Moretti.
[box1B title="Window project: Rinascente, Florence" text="The window project created for Rinascente in Florence is an important step for Paul & Shark in the world in terms of visual development.
Five Sharks made in different materials - iron, wood, paper, wire and aluminium - to create 5 artworks.Each shark is hand crafted and unique.
Thanks to this project, Paul & Shark continues to support the foundation that safeguards the white shark and with which Chris Fallows, the South African photographer, collaborates - as it did for the SHARKFLAGE project launched in June 2016" src="http://www.paulshark.it/akavideos/Events_Rinascente_01.jpg" lnk="" type="img" ]

JAKARTA: NEW IMPORTANT PAUL&SHARK OPENING

Reflecting the strong and decisive personality of the brand, the new Paul&Shark flagship store in Jakarta, which opened on 24th November already in the Christmassy mood, definitely lives up to its name. The concept is characterised by large illuminated niches that alternate with glass structures in the classic Paul&Shark colours, blue and optical white; a bold contrast between present and future. Situated inside the Pacific Place Indonesia in Jakarta, the boutique covers a surface area of 85 sqm and houses the men and women’s collections

SHARKFLAGE - capsule collection

DESIGN AND FASHION: PAUL&SHARK CELEBRATES 40 YEARS OF SUCCESS DURING MILAN MENSWEAR FASHION WEEK
Paul&Shark celebrated 40 years of international success with the exclusive event, Project 40. The celebratory party took place during Milan Menswear Fashion Week in the brand s showroom space in the heart by Brera. Thanks to the collaboration between the fashion brand of luxury sportswear and Wallpaper, the most appreciated design magazine in the world, fashion and design were the main ingredients of the evening in pursuit of the most sophisticated luxury.

PROJECT 40

Paul&Shark celebrated 40 years of international success with the exclusive event, Project 40. The celebratory party took place during Milan Menswear Fashion Week in the brand s showroom space in the heart by Brera. Thanks to the collaboration between the fashion brand of luxury sportswear and Wallpaper, the most appreciated design magazine in the world, fashion and design were the main ingredients of the evening in pursuit of the most sophisticated luxury

BLUE TYPHOON

Art and fashion blend the magic of light with water in the Blue Typhoon installation, created by the designer Moritz Waldemeyer for Paul&Shark. The brand takes inspiration from the excellence of design by presenting the artwork of the eclectic artist during Design Week 2015, with an exclusive event heldin the elegant spaces of the Milan showroom in via Ciovassino 3, which was inaugurated last January in the very heart of the Brera district.

SHOWROOM MILANESE

Took place on 16 January, the most important event for the inauguration of Paul&Shark s first Milanese showroom. On the occasion of the start of the Milan Menswear Fashion Week, the sportswear luxury brand Made in Italy, officially opened its new space in Via Ciovassino 3, in the heart of the Brera district. The guests admired both the new showroom covering an area of 1,000 square metres and the Paul&Shark Autumn/Winter 15-16 collections and accessories presented thanks to the theatrical set-up inspired by the world of water.

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